Info-drop battle plan Track A · Korbin Track B · Joad
Wholesaling education · built in public · 2026

The Info
Drop.

Two operators, two separate playbooks, one referral engine between them. How each of you builds the audience, structures the offer, and closes the drop — content to cash, ideation to setter to closer.

REV 1 · 2026-08-27 SRC · 7 research reports STACK · <$250/mo
00

The thesis & the five laws

You own a lane no one in wholesale education holds yet: real operators running an AI-automated wholesaling business in public — showing every number and every failure. The market is drowning in guru fatigue; a live operation with radical transparency is the antidote and the moat. Window on the "AI wholesaling" category is ~12–18 months. Both drops are built on the same five laws.

LAW 01

Give the best stuff away free.

Publish the actual how-to. SooWei Goh literally leaked his whole $9.5k course — ~$300k+ attributed to that one move. The drop sells implementation, access, and speed — not secret information. Free content is the funnel; the offer is the shortcut.

LAW 02

Fulfilment beats marketing.

"You can't stand out on marketing anymore — only on fulfilment." The results your students get are the marketing. Build delivery to be elite (onboarding, calls, templates) before scaling ad spend or seats.

LAW 03

Above $3k, you sell off a call — not a page.

Application → call → close. Self-serve checkout dies over ~$2–3k. Base-case close rate is 20–25%, not the 50% gurus quote. Plan the math around it.

LAW 04

Proof density is the whole game.

Real, dated, contactable results — pervasive, not one testimonial (buyers touch the brand 20–30× before buying). Specific-result case studies convert 3–5×. This is also your FTC firewall: sell the skill, never the income.

LAW 05

One real event → many assets.

Live → Capture → Package → Repurpose → Distribute → Measure. A single closed deal becomes ~8 posts across platforms. You don't invent 40 ideas a week — you film your real operation once and cut it up.

"Don't wait for the offer to exist to start the story. The weeks of proof accumulating in real time are the most valuable marketing you'll ever run."

01

Two operators, two jobs

Same niche, same laws — but you are not running the same play. Korbin sells now, from authority. Joad builds reach now, monetises through Korbin's offer via referral, and launches his own drop once he's ready. Keep the brands separate; let the referral be the bridge.

 Korbin — Track AJoad — Track B
RoleOperator & mentor — authorityYoung operator + apprentice (w/ Anthony) — relatability
The edgeA real AI-run operation, systems, deep proof, mentors others"Two best friends building from zero," in real time, Gen-Z reach
AudienceAspiring→intermediate wholesalers who want the operator/AI/systems edgeBeginners, young, "can I actually do this?"
Lead platformYouTube (converts, pays in full) + TikTok for reachTikTok (reach engine) + YouTube journey doc
ToneAuthority + lifestyle: "here's the system"Documentary + raw: "here's us figuring it out"
Offer nowFree Deal Lab → Masterclass $3–5k → Deal Architect $5–10kFree community + waitlist → refer hot buyers to Korbin
StageSelling now (founding cohort)Building audience; sells own drop later
Money nowCohort + DWY + disclosed Sourced referralKorbin referral % + building the list for his launch

The 80/20 rule (per the SooWei teardown): YouTube converts and its leads pay in full; IG/TikTok get attention and split-pay. Korbin weights toward YouTube for the sell; Joad weights toward TikTok for reach while he's still audience-building.

K

Track AKorbin — the Masterclass

The authority play. You already run the operation; your job is to make it visible, teach the system, and sell the shortcut to people who want the operator's edge.

A1 · Positioning

The operator who runs it with AI — and mentors the next ones

  • One-liner: "I run an AI-automated wholesaling company in public, show every number, and teach you the exact system."
  • Proof stack: your live deals + the Sourced/AI automation stack + Joad & Anthony visibly winning under your mentorship. Mentees getting results is the strongest possible proof a teaching brand can have.
  • Two content pillars: lifestyle (the life it buys — broad reach, makes the education aspirational) + educational (the system — authority + conversion).
A2 · Content — what to post

Lifestyle pulls them in; the system makes them buy

Lifestyle (~50% of reach content)

  • Day-in-the-life running the operation
  • The wins / the grind / what it buys
  • Mentoring Joad & Anthony (the relationship)
  • Behind-the-scenes of an AI-run business

Educational (~50%)

  • Real deal breakdowns (lead→contract→close)
  • "Watch me close / cold-call" real footage
  • The AI systems — how the machine runs
  • Costs, failures, P&L — radical transparency

Content that is the proof converts best. Failure content converts 2–3× better than success content — don't only post wins.

A3 · How to post — the pipeline

Film once, ship everywhere, clean masters only

  • Clean master: one 9:16 export, no watermark (watermarked re-uploads lose 50–70% reach). Re-cut + re-caption natively per platform.
  • Editor pipeline (~$29/mo + usage): WhisperX word-level captions → ffmpeg burn-in (the #1 retention lever) · Higgsfield clipify for long→short · Higgsfield/​fal.ai b-roll · thumbnails via Higgsfield Soul-ID face + HTML/CSS template → 3 A/B variants → virality_predictor → YouTube Test & Compare.
  • Pre-score every cut with virality_predictor — only ship likely winners.
  • Post: Higgsfield native TikTok + Blotato for YouTube + Reels (clears the platform posting audits).
A4 · How often — cadence
SurfaceCadencePrimary job
TikTok1–2 / dayCold reach (lifestyle + hooks)
IG Reels1 / dayIdentity + nurture
IG StoriesdailyReal-time doc + soft sell
YouTube long1 / weekThe conviction + close asset
YouTube Shorts2–3 / weekPoint into the long-form
Email1–2 / weekOwn the audience → the drop

North stars, not raw views: TikTok avg-view% ≥50%, IG DM-shares >2%, YouTube first-minute retention + CTR. Ship fewer if needed to hold these.

A5 · Ideation — never run dry
  • The operation IS the content calendar. Every real event (new lead, cold call, offer, objection, contract, closing, hire, failure, mentoring session) = a week of assets.
  • Search-mine: TikTok Creator Search Insights + YouTube autocomplete for wholesaling content gaps ("what to say when a seller says the offer's too low," "how to comp in 5 minutes").
  • Steal your own winners: any post above your rolling-median → make 3 more in that format/hook.
  • Mentorship as a series: "Teaching Joad & Anthony to…" is an evergreen, differentiated franchise.
A6 · Scripting

Hook in 3 seconds, pay off before they scroll

Hook bank (money/RE, ≤14 words)

  • "If you wholesale in [city] and you're not doing this, stop scrolling."
  • "We closed a $14k assignment this week — here's the exact call that did it."
  • "I lost $4k on my first deal so you don't have to."
  • "This is what an AI-run wholesaling business actually looks like."
  • "The sentence that gets a motivated seller to sign every time."

Short-form template

[0–3s] HOOK — result + curiosity, text on screen
[3–8s] CONTEXT — who/what/stakes in one line
[8–40s] VALUE — the actual teachable thing + on-screen proof (HUD, dashboard, call clip)
[40–50s]PAYOFF — the "aha," restated simply
[end] CTA — advance ONE stage ("full breakdown's on YouTube")

Example — filled deal-breakdown Short

HOOK: "We turned a $2 skip-trace into a $16k assignment. Here's the whole thing."
CONTEXT: "Seller was 3 months behind, inherited the house, wanted out fast."
VALUE: "I opened with the one question that reframes price — 'what would you do with the money if this was handled next week?' — then anchored off condition, not Zillow." [show CRM + numbers]
PAYOFF: "Motivation > math. Solve the timeline, the price follows."
CTA: "Full lead-to-close breakdown + the script is on YouTube."

YouTube long-form structure (the sell asset)

  • 0:00–0:30 hook: the result + the promise ("how we run an AI-automated wholesaling operation — every number").
  • Body: real case study, screens, numbers, the system, one failure. Teach genuinely (Law 01).
  • One CTA only: free deal-analyzer + the Deal Lab / waitlist. Never five CTAs.
A7 · Info-selling — the funnel & offer
1

Content (lifestyle + educational) → free Skool "Deal Lab" + interactive deal-analyzer / MAO calculator lead magnet (finance calculators convert ~51–62% — beats a PDF).

2

Email / waitlist — own the audience. Target ~750 engaged for the first drop.

3

Free 5-day challenge (or webinar) — captures 12–22% of cold traffic; ends in "apply," not "checkout."

4

Application → Korbin closes the call → Masterclass cohort $3–5k.

5

Ascend to Deal Architect DWY $5–10k, gated on a milestone (first deal / assignment).

Offer stack (why the price is justified)

  • Free — Deal Lab (Skool): mini-course + weekly real deal breakdowns + templates. Harvests emails, warms the room.
  • Core — Masterclass $3–5k (cohort, 4–8 wk): live calls are the 2–5× price justifier. 6 pillars: Market & Buyer List · Seller Lead Gen · Acquisition Calls & Contracts · Dispo & Pricing · Systems & Team (CRM/VAs/KPIs + the AI stack — your unique edge) · Paid Ads. Plus template vault + community + a conditional "do-the-work" guarantee.
  • High-ticket — Deal Architect $5–10k (DWY): application-gated, ascension only after a milestone. Install their lead system, live call reviews, dispo network.
~750
warm waitlist target
~2%
waitlist → buyer (base)
~15
founding seats
~$60k
founding cohort @ $4k

Founding math: ~750 warm waitlist → ~15 buyers @ $4k ≈ $60k → ~2–4 ascend @ $7.5k ≈ $15–34k → ~$75–94k first cycle, on a sub-$250/mo stack, organic (a $3–5k offer only supports ~$150–300/booked-call on paid — organic IS the leverage). Founding price 40–50% off retail, framed as an exchange for feedback + testimonials; founders keep the rate; hard deadline; cap 20–30.

A8 · Cross-sell & ascension
  • Course → DWY: gate the $5–10k on a demonstrated result (Boehman model — lifts outcomes AND sidesteps FTC exposure). Only ~10% ascend on their own; 15–25% if you actively convert result-getters.
  • Backend — Sourced CRM (disclosed): "This is the CRM we use — disclosure: I have a financial relationship with Sourced." Independent recommendation, never a hidden monetised mandate.
  • Inbound from Joad: Joad refers his ready-to-buy audience to your Masterclass (see Cross-Sell Engine).
A9 · Setter & closer
  • Korbin is the closer for the founding cohort. Don't outsource the close until volume forces it — the founder closes best and learns where buyers get stuck.
  • Setters = your GHL VAs (you already have the infra). They qualify + book, they do not sell. Reply within 5 min → ~21× qualification odds. Setter ~3% of deal; closer 10–20% (once you hire out). Ratio 2–3 setters : 1 closer.
  • Application = a gate, 4–7 BANT questions incl. explicit budget: "The program is $[X]. Are you ready to invest at that level in the next 30 days?"

Setter DM / text script

Setter: "Saw you grabbed the deal analyzer 👊 quick q — are you doing deals yet, or just getting started?"
[qualify: stage + goal + can-invest]
Setter: "Got it. Korbin runs a short call to see if the Masterclass is a fit — no pitch, he'll tell you straight. He's got [day] open — want me to grab you a spot?"
[book on Calendly → confirm → remind 24h + 1h]

Closer call — 5 phases (30–45 min)

1 FRAME "Here's how I'll run this — I'll ask about where you're at, and if it's a fit I'll tell you exactly how it works. If it's not, I'll tell you that too. Fair?"
2 DISCOVERY current situation — deals done, leads, what's tried.
3 QUANTIFY THE GAP "What's it costing you to stay stuck — in time and missed deals?"
4 MICRO-YES (before price) "If we fixed [their #1 gap] in the next 60 days, is that what you want?"
5 PRESCRIBE + CLOSE present the cohort as the logical fix → price → payment plan (Affirm). Objections: Validate→Clarify→Reframe→Redirect. Never discount.

Scam-skepticism is well-founded in this niche — disarm it with verifiable, typical results + real credentials (the live op), never urgency or hype. Base-case: app→show ~75%, show→close 20–25%.

J

Track BJoad — the Come-Up

The relatability play. You (with Anthony) are earlier in the journey — that's the asset. Nobody's rooting for a polished guru; they root for two young guys figuring it out. Build the audience now, monetise through Korbin's offer via referral, and launch your own drop once you're ready.

B1 · Positioning

Two best friends building a wholesale company from zero — under a real mentor

  • One-liner: "Me and my best friend are building a real-estate company from nothing — documenting every deal, every L, every dollar."
  • Your edge: relatability + Gen-Z native reach + the real-time student→operator arc. Korbin as your mentor is proof the path works — lean into it.
  • The duo dynamic (you + Anthony) is a proven media format with an empty lane in wholesaling. It's a franchise.
B2 · Content — what to post

Documentary journey > lectures

  • The come-up doc: "Day X learning to close real-estate deals," milestones, first-of-everything (first lead, first offer, first rejection, first contract).
  • The duo: you vs Anthony, roleplaying scripts at midnight, the friendship + the grind, funny roommate bits.
  • Real numbers + real Ls: "we almost lost this contract," "our VA got us __ leads today," "the objection I couldn't beat." Failure content over-performs.
  • Mentor moments: "Korbin tore apart our seller call — here's what we fixed." (Ties you to authority without you having to be the authority yet.)

Hooks must make sense to a 17-year-old who's never heard the word "wholesaling." Curiosity + stakes + relatability, not jargon.

B3 · How to post
  • Same clean-master pipeline as Korbin (WhisperX captions, Higgsfield clipify, no watermarks) — but rawer is better for you. Over-polished kills the relatability (raw UGC tested +217% leads at −45% CPL). Phone footage is on-brand.
  • Shared Editor agent can cut both of your footage — just keep the brands/handles separate.
B4 · How often — cadence
SurfaceCadencePrimary job
TikTok1–2 / dayYour engine — reach + the journey
IG Reels1 / dayIdentity + the duo
IG StoriesdailyReal-time doc + waitlist teasing
YouTube1 / weekJourney vlog / deal doc (builds the deep fans)
Email1 / weekBuild the list for your future drop

TikTok-first while audience-building (biggest cold-start discovery boost, 3–10× for new accounts). Lead there, pull the rented audience into an owned list.

B5 · Ideation
  • Your literal daily reality is the content — you don't need "ideas," you need to capture. Film everything; cut the best moments.
  • Recurring series: "Building a company at [age]," "Me vs Anthony acquisitions scoreboard," "We got cooked on this call," "What our mentor taught us this week."
  • Mine beginner search terms on TikTok/YouTube — you're perfectly positioned to answer "wholesale real estate for beginners."
B6 · Scripting

Hook bank (relatable / curiosity)

  • "Me and my best friend gave ourselves 90 days to close our first real-estate deal."
  • "We just quit trying to do it the normal way — here's the plan."
  • "Our first seller call went so bad it's funny."
  • "POV: you're 19, broke, and betting on yourself with your best friend."
  • "Day 12 of learning to close real-estate deals — we finally got one."

Journey Short template

[0–3s] HOOK — stakes + relatability + "day X"
[3–10s] THE SITUATION — what you're trying, what's on the line
[10–35s]WHAT HAPPENED — the real moment (win, L, or lesson), raw
[35–45s]THE LESSON — one honest takeaway
[end] CTA — "follow the journey" (TOF) → later, "waitlist in bio"

Example — filled

HOOK: "Day 12 and we finally got a seller to say yes — after 11 days of getting hung up on."
SITUATION: "We set a rule: 50 calls a day until one lands, no matter how bad it gets."
WHAT HAPPENED: "Anthony froze on the price question, I jumped in, we fumbled it live — then the seller just… said okay." [real clip]
LESSON: "You don't have to be smooth. You have to keep calling."
CTA: "Following the whole thing? We're documenting every deal."
B7 · Info-selling — now vs later

NOW (audience-building)

  • No high-ticket offer yet — don't sell before you have proof + audience.
  • Free community + a waitlist ("I'm building something for people starting exactly where we did").
  • Ready-to-invest followers → refer to Korbin's Masterclass → earn the referral.

LATER (your own drop)

  • Launch a beginner-positioned founding cohort — "your first deal," lower entry than Korbin's operator-level program.
  • Same funnel: free challenge → application → close. Korbin can mentor/close early ones with you.
  • Keep your list — it's the asset you've been building the whole time.

Your near-term monetisation is the referral + list growth, not a rushed course. Rushing an offer before proof is the #1 way to look like the gurus you're beating.

B8 · Cross-sell (the referral)
  • When a follower DMs "how do I start / can you teach me," and they're ready to invest → hand them to Korbin's Masterclass with a warm intro. You earn a referral on every one (tracked — the Joad tracker).
  • You're not "selling someone else's thing" — you're sending your people to your own mentor, which is authentic and on-story ("the guy who taught us").
  • This funds you while your audience compounds, until your own drop is ready.
B9 · Setter & closer
  • For now, you don't close — you refer. Your "setter" motion = a warm DM qualify, then intro to Korbin's setter/close flow.
  • When you launch your own drop: same 5-phase call structure as Track A; Korbin (your mentor) can close the first cohort with you or coach you into it — then you build your own setter (VA) layer.

Referral DM script (now)

Joad: "Yo appreciate you following the journey 🙏 real talk — are you trying to actually start wholesaling, or just watching for now?"
[if serious + can invest]
Joad: "The reason we're not lost right now is our mentor Korbin — he runs the real operation and teaches the exact system. I'd send you straight to him. Want me to intro you?"
[warm intro → Korbin's setter/close flow → referral tracked]
02

The cross-sell engine

Two separate brands, one shared flywheel. Joad's reach feeds Korbin's offer; Korbin's offer funds Joad's come-up; both compound the "real operators, real proof" story.

→

Joad's audience (beginners, Gen-Z, "can I do this?") grows fast on TikTok.

→

Ready-to-invest followers get a warm intro to Korbin's Masterclass.

→

Korbin closes → Joad earns a referral (tracked) → funds Joad while his own audience compounds.

→

Korbin's backend: student succeeds → disclosed Sourced CRM referral → recurring revenue.

→

Student wins become proof for BOTH brands → more content → more reach. Loop.

↑

When Joad is ready, he launches his own beginner-positioned drop and keeps his people — Korbin mentors the transition.

Keep it clean + compliant: the referral relationship is real and disclosed on both sides. Never blur the two brands — the separation is what makes the referral feel authentic rather than a hand-off to "some course."

03

The 90-day drop timeline

PhaseKorbin (Track A)Joad (Track B)
Days 0–30
Machine on		Lock both pillars; post daily; lead TikTok; start email list; document the operation + mentoring. Find winning hooks/formats. BOF light.Go hard on TikTok; establish the duo + journey series; capture everything; start the list. Pure audience-building.
Days 30–60
Proof + waitlist		Publish real deals/numbers/failures; launch free Deal Lab + deal-analyzer; open the founding waitlist (ramp to ~750). Kill losers, clone winners.Milestone content (first deals under Korbin); open your own waitlist; start warm-referring ready buyers to Korbin.
Days 60–90
The drop		Flagship YouTube ("how we run an AI-automated operation") → free 5-day challenge → applications → close the founding cohort. Shift "what I'm doing" → "here's the system."Keep compounding reach + referrals; bank proof + list. Prep (not launch) your own beginner drop for when the audience + proof are ready.
04

The stack — under $250/mo

Content / Editor

  • Higgsfield MCP (connected) — gen, clipify, thumbnails, virality score, TikTok publish
  • WhisperX + ffmpeg — captions (free)
  • fal.ai — premium b-roll (usage)
  • Blotato $29/mo — YouTube + Reels posting

Funnel / Selling

  • Skool Pro $99 — free community + course
  • Kit — email (free → $33)
  • ThriveCart $495 lifetime → Stripe → Affirm
  • Typeform $25 (application) + Calendly (booking)

Both operators can share the tooling + the two AI agents (Growth Manager + Editor); only the brands, handles, communities, and lists stay separate.

05

Guardrails — non-negotiable

FTC · this niche is a top enforcement priority

Real-estate education gets hit hard: Zurixx >$111M in judgments; endorsers personally fined $1.7M. Penalties run $51,744 per violation. This is not optional polish.